Offline Conversion Adjustments

Description

Adjusts a previous conversion based on either a gclid/timestamp or an order id.

Selector

ADS_OFFLINE_CONVERSION_ADJUSTMENT_GCLID or ADS_OFFLINE_CONVERSION_ADJUSTMENT_ORDER_ID

Requirements

• Google Ads configured in intro tab
• Offline Clicks Conversion created in Google Ads
• Google Ads API Enabled in Google Cloud.

Expected Schema

Use one of the following according to your use case:

gclid

Column name	Type	Description	Requirement
gclid	STRING	gclid of the conversion	required
time	STRING	2020-04-16T12:00:00.000 (time of the adjustment)	required
conversion_time	STRING	2020-04-16T12:00:00.000 (time of the original conversion)	required
amount	STRING	Conversion value	optional

order id

Column name	Type	Description	Requirement
order_id	STRING	Order id of the conversion	required
time	STRING	2020-04-16T12:00:00.000 (time of the adjustment)	required
amount	STRING	Conversion value	optional

Metadata

• Metadata 1: Conversion name: Name of the created conversion on google ads
• Metadata 2: Google Ads Account (Optional). Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id.
• Metadata 3: Either RESTATEMENT or RETRACTION

Additional information

Documentation for setting up offline conversion adjustments

Additional information (2)

At every request successfully sent, Megalista stores the conversion glid/time pair or order id on a temporary table for 15 days. At every new execution, it consults stored gclid/time(s) and, in case request has already being sent, it prevents it to be sent again. As a result, source table should not maintain events for more than 15 days.
If source tables maintain events for more than 15 days, no duplicated conversion will be registered by Google Ads, but some erros will be logged when Megalista attempt to resend theses conversions.