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Google Ads Store Sales Improvement
Mr Lopes edited this page Nov 16, 2023
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Uploads store sales conversions to Google Ads.
ADS_SSI_UPLOAD
- Google Ads configured in intro tab
- Store Sales Conversion created in Google Ads
- Google Ads API Enabled in Google Cloud
Column name | Type | Description | Requirement |
---|---|---|---|
STRING | User email | optional* | |
phone | STRING | Phone number in E.164 format | optional* |
mailing_address_first_name | STRING | optional* | |
mailing_address_last_name | STRING | optional* | |
mailing_address_country | STRING | Iso two letter format | optional* |
mailing_address_zip | STRING | optional* | |
time | STRING | 2020-04-16T12:00:00.000 | required |
amount | NUMERIC | Value in micros | required |
currency_code | STRING | USD (ISO 4217) | required |
custom_value | STRING | required if custom_key is set |
- Conversion Name: Name of the conversion created on Google Ads
- Google Ads Account: Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id (Optional).
- Should hash: TRUE or FALSE (DEFAULT=TRUE). Define if you would like Megalista to hash the data before sending. Use false if your data is already SHA256 hashed.
- Custom Key: In case there is a custom variable created within Google Ads (Optional)
- User Data Consent: Specifies if data consent was collected: GRANTED | DENIED | UNSPECIFIED (Optional)
- Ad Personalization Consent: Specifies if data consent was collected: GRANTED | DENIED | UNSPECIFIED (Optional)
Although all columns are optional, it's required that at least email, phone or all mailing fields are present.
More information on Store Sales in the support link.
- Home
- Runtime Parameters
- Update instructions
- Configuration Methods
- Schemas
- Appsflyer S2S API
- Google Ads Audiences
- Google Ads Conversions
- Google Analytics
- Google Analytics 4
- Campaign Manager
- Display & Video
- Manual Deployment
- Appendix