Google Ads Call Conversions

Description

Uploads call conversions to Google Ads.

Selector

ADS_OFFLINE_CONVERSION_CALLS

Requirements

• Google Ads configured in intro tab
• Call Conversion created in Google Ads [Call from ads]
• Google Ads API Enabled in Google Cloud.

Expected Schema

Column name	Type	Description	Requirement
caller_id	STRING	+16505551234	required
call_time	STRING	Call Start Time: 2020-04-16T12:00:00.000	required
time	STRING	2020-04-16T12:00:00.000	required
amount	STRING	Conversion value	required
consent_ad_user_data	STRING	Consent Status for Ad User Data**	optional
consent_ad_personalization	STRING	Consent Status for Ad Personalization**	optional

** UNSPECIFIED, UNKNOWN, GRANTED or DENIED

Metadata

• Metadata 1: Conversion name: Name of the created conversion on google ads
• Metadata 2: Google Ads Account (Optional). Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id.

Additional information

Documentation for using call conversions tracking

Additional information (2)

At every request successfully sent, Megalista stores the conversion glid/time pair on a temporary table for 15 days. At every new execution, it consults stored gclid/time(s) and, in case request has already being sent, it prevents it to be sent again. As a result, source table should not maintain events for more than 15 days.
If source tables maintain events for more than 15 days, no duplicated conversion will be registered by Google Ads, but some errors will be logged when Megalista attempt to resend theses conversions.