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Alternative vocabulary for software startup industry

  • IT startup --> software business or profitable software business
  • startup founder --> business owner
  • capture users --> delight customers with a product that solves their problem
  • dominate/penetrate a market --> build a popular product that solves customer's problem
  • going viral --> getting word of mouth from happy customers
  • content marketing --> sharing knowledge with customers, educating customers
  • disrupt an industry --> solve an existing problem in a new way
  • growth hacking --> better understanding customers and gaining their trust
  • ninja/rockstar hacker --> software engineer that built a real-life applications
  • gamify --> trick customers to do something they don't want
  • runway, burn rate --> our business is not profitable yet
  • disruptive technology --> our product solve problem X for our customers. X is a big problem so customers pay us to solve it.


This is work in progress. Contributions are welcome.

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