1. Identity Exploration

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In this first phase, we did several explorations for the visual identity of the new illustrations of the Totem Project courses and communicated with the project leads to determine the best direction. We ended up proposing three visual directions for the illustrations, all scalable regarding the number of courses that Totem Project offers.

The three proposed directions consist of the design of three covers for each style.
For visual context, I'm including the images below.

Illustration Style 1

Illustration Style 2

Illustration Style 3

After presenting the proposals, we ended up deciding to continue with a new direction which has the visual style of Illustration Style 3, but with fewer elements in their compositions, like in Illustration Style 2.