Draft a guide on convincing client about AX

[niradatta1-zz]

As a CivcAction Designer, I want to know what language to use to convince my client to prioritize AX so I can include AX in the early phases of a project (and it's not just an after-thought).

Context: CA designers shared that one key challenge is convincing the client to care about accessibility and prioritize it in their projects.

Solution: draft a quick guide on what to say to your client who is not prioritizing AX (or doesn't understand why).

Personas: Designer Darcy, CivicActioner

[niradatta1-zz]

@mgifford Would you be able to review the first draft and provide feedback on accuracy, what's missing, any other thoughts on how to make this useful for internal CA designers? Thank you! https://docs.google.com/document/d/1HurzBvx7-pJAtPy465XeM-wNFeqLfHsb89A9ALGvcTA/edit#

[mgifford]

I've added a bit about this. Just need more feedback from @niradatta1 - Thanks for flagging this @dmundra